Myanmar signs on US marketing agency to ramp up North American outreach
Sid Dhartha, Yangon, January 19, 2015
NORTH America is Myanmar’s next big target and the destination has inked a three-year contract with Solimar International to attract more tourists.
The Myanmar Tourism Federation (MTF) signed a contract with the US-based marketing agency on Saturday at the Inya Lake Hotel Yangon.
Both parties will work to position the South-east Asian nation as an undiscovered destination for North American travellers and draw high-value, low-impact tourists to ensure tourism in Myanmar remains sustainable over the long term.
To achieve this, Solimar’s task is five-fold, said Phyoe Wai Yar Zar, joint secretary-general of MTF and chairman of Myanmar Tourism Marketing.
Solimar will run the recently launched MTF office in Washington DC to field inquiries from tourists, trade and media; promote Myanmar in the media and organize press trips for US media; develop strong relationships between Myanmar and North American travel operators; create an online presence for MTF; and attend trade events in North America on MTF’s behalf.
The contract is the first time Myanmar is promoting itself with support from an international tourism marketing agency, said Phyoe Wai Yar Zar.